This DTC-era darling has a plan for navigating Trump’s tariffs

Billy May is now deeply familiar with the intricacies of bedsheet factories. In 2023, May became CEO of Brooklinen. A retail veteran, he’s spent his career in top roles at J.Crew and Abercrombie, before becoming CEO of Sur La Table. But now, as head of a millennial-loved bedsheet brand, he’s learning about the warp and weft of cotton sheets, and which countries have the most expertise in manufacturing bedding. (“Portugal and India are leading fabric-producing countries,” he tells...