How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
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For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its "Casa Cultura," a blend of food, music and entertainment while spotlighting its key points of differentiation in the category: precision in measurement capabilities and programming....
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