Marketing Specialist - Paid Digital

General information

Ref # 17503

Remote? No

Ally and Your Career

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Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Paid Digital Marketing Specialist is a newly created role within the Digital Marketing team at Ally. This individual will be tasked with helping us execute our in-house support of digital marketing with activations across multiple channels and lines of business. The ideal candidate also has previous hands-on-keyboard execution experience either from agency or advertiser direct experience.

The successful candidate will possess a track record of precision and accuracy when it comes to dissecting the elements of a digital direct buy to ensure successful launch and measurement. This person will have to partner with various teams across the organization, including Ad Ops, Strategy, Creative, Analytics, etc in addition to external platform and publisher partners. They will also need to be process oriented as we grow this program's scope over the next year.

Ally work locations are Charlotte NC or Detroit MI - Hybrid work schedule 3 days in office and 2 from home.

The Work Itself

• Partner with the media strategy teams to decode the digital components of sponsorships and direct buys to ensure accurate trafficking setup and execution
• Responsible for setting up and troubleshooting of digital campaigns across various media types such as video, display, email and audio line items, inclusive of creation of placement and packages in ad tech platforms, like Prisma and GCM as well as campaign set up in programmatic DSP and paid social ad manager platforms
• Handle the day-to-day operational tasks, including media research and analysis, media planning, buying, campaign administration and reporting in partnership with media strategy team
• Create and manage media budgets and flowcharts, insertion orders, pacing, billing and media vendor contacts
• Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs across different lines of business and campaigns
• Collaborate with internal and external partners to present learnings and maximize the value of the programs
• Adhere to and maintain a testing plan to maximize investment value and traffic, share insights with brand, media, and creative teams
• Continually learn, advancing skills and knowledge of online advertising, financial services, and competitive trends. Share new developments with the team and how to leverage them.
• Interact with outside vendors and external business partners regarding various facets of client media activity, such as media authorizations, billing, insertion orders and report procurements

The Skills You Bring

• Bachelor's degree in marketing or relevant field of study preferred
• 1+ years online paid digital marketing experience required as a campaign analyst, ad operations specialist, marketing coordinator, media planner/buyer, account manager or hybrid; other online advertising background a plus
• Previous experience working with ad tech such as an ad server (GCM), Prisma, CRM, SEM tools, DSP or paid marketing platform highly recommended
• Familiarity with online analytics measuring last-touch or multi-touch attribution in the digital, programmatic and paid social landscape, including mobile-measurement partners
• Proven track record to successfully manage internal and external partner relationships
• Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables. Tableau, Datorama, and SQL are a plus.
• Understanding of A/B and multivariate testing
• Familiarity with statistics and online advertising metrics
• Proficient in MS Office suite (PowerPoint, Outlook, Word)
• Positive and productive interpersonal, oral and written communication skills
• Ability to work independently as well as collaboratively
• Detail oriented with a commitment to strong results

How We'll Have Your Back

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Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit ~~~.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at ~~~. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range:

Emerging: 55000

Experienced: 67500

Expert: 80000

Incentive Compensation: This position is eligible to participate in our annual incentive plan