Field Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.

• An excellent retirement savings plan with high employer contribution.

• Tuition reimbursement, the Freedom 2 Save (~~~) student debt program and FreeU (~~~) education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works remotely within the Electrophysiology division.

In Abbott's Electrophysiology (EP) business, we're advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as an Area Marketing Specialist, focusing on the US Market. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

What You'll Work On

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.

• Collaborate with commercial leaders and field personnel.

• Execute marketing campaigns within their geography, tailored to specific geographical needs.

• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.

• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.

• Drive capital services sales and capital marketing promotions.

• Analyze complex data sets to determine appropriate targets for campaigns and understand be able to measure success of delivery.

• Engage with KOL's and top accounts to drive preference toward Abbott EP products.

• Create local launch reporting including metrics and target goal achievement.

• Maintain problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback.

• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.

• Increase ~~~ effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.

• Conduct product overviews for physicians and regional sales teams.

• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

• Perform other related duties and responsibilities, on occasion, as assigned.

• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors' degree.

• Minimum 5+ years' experience working in healthcare, life sciences, or technology-based products.

• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.

• Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.

• Ability to work within a team and as an individual contributor in a fast-paced, changing environment. Ability to leverage and/or engage others to accomplish projects.

• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Multitasks, prioritizes and meets deadlines in timely manner.

• Understanding of both the technology and capabilities of the Division's products, market and customer dynamics, and functional operations across departments.

• Additionally, the successful candidate will exhibit: Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.

• Ability to travel up to 75%.

Preferred Qualifications

• 3+ years of marketing or EP clinical support experience.

• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.

• MBA a plus.

Apply Now (~~~)

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: ~~~ (~~~)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at ~~~ , on Facebook at ~~~/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $95,000.00 - $190,000.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call ~~~ or email ~~~