UL, LLC • Northbrook, IL 60065
Job #2690196420
Has accountability for the performance and results within own discipline or function
Supports activities and projects to develop and optimize the strategy for marketing technology tools support, identifies areas where technologies and toolsets can improve performance and provides new functionalities to meet business objectives.
Develops strong working relationships with business, marketing and sales peers to define and oversee process creation, implementation, governance and continuous improvement to increase adoption and ensure alignment for lead development, contact acquisition, event support and demand generation.
Supports activities and projects to develop, manage and execute measurable demand generation campaigns that engage and nurture prospects to increase sales pipeline and deliver direct revenue.
Supports activities and projects to provide input to optimum inbound and outbound tactic mix and works closely with strategic communications and business peers to provide input on optimal content strategies that drive successful demand generation programs.
Supports activities and projects to analyze and translate data into actionable insights on program performance, marketing impact and forecasting.
Supports activities and projects to optimize teleservices including business development, contact acquisition, event support.
Generally 2 years or more of related experience or demonstrated competency
Strong written and oral communications
Strong collaboration
Strong project planning and management
Business acumen
Budget tracking
Analytical skills
Capabilities and experience working with cross-functional peers. Team player.
Foundational knowledge of demand generation strategies and MAP/CRM tools.
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.
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