Associate Marketing Manager

Kedrion Biopharma is a biopharmaceutical company specializing in the development, production and distribution of plasma-derived products. Kedrion has been producing plasma products for over 40 years and has a market presence in about 100 countries. Our employees are committed to the highest standards and therapies for the patients and clinicians in hematology, immunology, neurology, and transfusion medicine.

The Associate Marketing Manager will be responsible for assisting on the development and implementation of the strategic and tactical brand plans across a specific brand(s). This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, execution of key brand initiatives, coordinating / supporting brand content creation with an agency, supporting financial accountability and ROI analysis, and regular analysis of business performance.

Responsibilities

• Support the Marketing Director on annual Brand development and execution of brand plans and programs.

• Supports idea generation and contributes to identifying innovative, high value solutions for the product

• Helps develop programs and tools for optimal sales force effectiveness

• Analyze brand performance, compile insights, and synthesize data into clear and compelling storylines with actionable recommendations

• Conducts product/brand training and supports the onboarding of sales new hires

• Communicates with and helps to manage the advertising agency vendor while ensuring deliverables are met, i.e. communication strategies, creative campaigns, brand refresh, messaging, creative briefs, promotional material including digital and ways of measurement.

• Work within cross functional team to use assigned resources to develop and deploy the product offering

• Analyzes customer and market research materials, assessing the impact of marketing programs, and develops innovative campaigns to drive brand recognition and growth.

• Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.

• Conduct category and brand marketing mix analysis on product positioning, distribution and pricing strategy/execution, promotion effectiveness, and competitive activity

• Always-on tracking of traditional & digital media strategies / trends, demand territories and occasions, brand perceptions, competitor activities, brand and campaign performance, P&L

• Support financial accountability, forecast process and ROI analysis through management of vendor purchase orders and marketing budget tracking

• Contribute to quarterly brand updates and business reviews

• Establish metrics and KPIs to meet company targets.

• Ensure that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with Kedrion's corporate guidance and all regulatory, legal, ethical SOPs and that marketing plans are aligned across all key stake holders

• Ad-hoc duties as assigned inclusive of project management, market research and/or support to business development initiatives.

Requirements

• Bachelor's Degree in Business, Marketing, Science, Economics, Finance or related discipline

• MBA or other advanced degree is preferred.

• 1-3 years brand or pharmaceutical marketing required. the scope of this role is one of the larger ABM remits and may be considered a 'feeder' into an eventual Marketing Manager promotion

• Agency management experience required

• Strong project management skills with demonstrated experience in working collaboratively across an organization, gaining credibility amongst peers, managers and agency and cross-functional partners

• Self-starter who thrives in a fast-paced environment

• Ability to deal with ambiguity and provide independent thinking supported by fact-based rationale

• Strong analytical abilities; experienced in identifying opportunities through analysis and bringing those opportunities to fruition

• Proven ability to deliver brand/marketing programs that align with overall Brand strategy

• High ethical standards, personal integrity and ability to build trust with teams

• Excellent organizational, presentation and communication skills

• Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues

• Ability to effectively translate overall strategies into actionable operational plans and assure implementation

• Willingness/ability to travel domestically including some weekend travel for advocacy events or conferences as appropriate. International travel may be required

Kedrion Biopharma offers a number of benefits to qualifying employees, including:

- Medical, vision and dental insurance

- Life and AD&D insurance

- Paid holidays

- PTO accrual

- and much more!

Please let us know if you would like further details regarding the benefits that we offer to our qualifying employees, and we would be glad to provide you with our full benefits guide, as well as answering any questions you may have!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status. Please be advised that our organization participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information on E-verify, please contact the Dept. of Homeland Security.

Please note that salary ranges are calculated based off levels of: relevant experience, education and certifications.